Leonardo AI vs Midjourney
Image & Graphics
Scale campaigns and content production with Leonardo for Teams. AI creative tools for marketing and design leaders to deliver more, faster.
Image & Graphics
An independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species.
At a glance
| Leonardo AI | Midjourney | |
|---|---|---|
| Pricing | Freemium | Paid |
| Free plan | Yes | No |
| Starting price | $12/month | $10/month |
| Category | Image & Graphics | Image & Graphics |
| Best for | Game artists creating concept art and character designs | Creating concept art and mood boards |
Prices come from each official site and can change. Check the official pricing pages before subscribing.
Key features
Leonardo AI
- Image and video generation with 80+ models, including third-party models
- Train personal AI models from 10–20 of your own images
- Realtime Canvas and Realtime Generation for live sketch-to-image
- Leo Agent, Blueprints and Flow State creative workflows
- Unlimited relaxed image generation on select models (Premium+)
- Private generations and token rollover on paid plans
- Developer API with pay-as-you-go credits
Midjourney
- Text-to-image generation from written prompts
- AI video generation in SD and HD resolution
- Fast GPU hours each month, plus extra time at $4/hour
- Unlimited Relax Mode images on Standard and higher plans
- Stealth Mode for private images on Pro and Mega
- Works on the web and in Discord
Pros
Leonardo AI
- Free plan gives 150 fast tokens per day
- Wide model selection, including third-party models on paid plans
- Paid users retain ownership of their generated images
- Unused tokens roll over into a token bank on paid plans
Midjourney
- Strong stylistic image quality, popular with artists and designers
- Commercial use allowed for subscribers, under its terms
- Standard plan and higher include unlimited Relax Mode image generation
- 20% discount with annual billing
Cons
Leonardo AI
- Free plan is limited to Auto model selection and public generations
- Token costs vary by model, making usage harder to predict
- Third-party models and Flow State always consume tokens
- Relaxed unlimited generation is slower and limited to select models
Midjourney
- No free plan; every plan is a paid subscription
- Basic plan includes only about 3.3 Fast GPU hours (200 minutes) and no Relax Mode
- Images are public unless you pay for Pro or Mega (Stealth Mode)
- Companies earning over $1M/year must use the Pro or Mega plan
Which one should you choose?
Choose Leonardo AI if you need
- Game artists creating concept art and character designs
- Marketers producing product images and social visuals
- Designers training custom models for a consistent brand style
- Hobbyists exploring AI art across many styles
Choose Midjourney if you need
- Creating concept art and mood boards
- Generating illustrations for blogs, books, and social posts
- Exploring visual styles for branding and product ideas
- Producing short AI-generated video clips
Leonardo AI vs Midjourney: FAQ
Is Leonardo AI better than Midjourney?
Neither is better for everyone. Leonardo AI: Scale campaigns and content production with Leonardo for Teams. AI creative tools for marketing and design leaders to deliver more, faster. Midjourney: An independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species. Pick Leonardo AI for game artists creating concept art and character designs, and Midjourney for creating concept art and mood boards.
Which is cheaper, Leonardo AI or Midjourney?
Midjourney's paid plans start at $10/month, compared with $12/month for Leonardo AI, based on each official pricing page at the last update. Limits differ between plans, so compare what each tier includes.
Do Leonardo AI and Midjourney have free plans?
Leonardo AI has a free option. Midjourney requires a paid plan.