change-management

1# Change Management Playbook
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3Most changes fail at implementation, not design. The ADKAR model tells you why and how to fix it.
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5## Keywords
6change management, ADKAR, organizational change, reorg, process change, tool migration, strategy pivot, change resistance, change fatigue, change communication, stakeholder management, adoption, compliance, change rollout, transition
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8## Core Model: ADKAR Adapted for Startups
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10ADKAR is a change management model by Prosci. Original version is for enterprises. This is the startup-speed adaptation.
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12### A — Awareness
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14**What it is:** People understand WHY the change is happening — the business reason, not just the announcement.
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16**The mistake:** Communicating the WHAT before the WHY. "We're moving to a new CRM" before "here's why our current process is killing us."
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18**What people need to hear:**
19- What is the problem we're solving? (Be honest. If it's "we need to cut costs," say that.)
20- Why now? What would happen if we didn't change?
21- Who made this decision and how?
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23**Startup shortcut:** A 5-minute video from the CEO or decision-maker explaining the "why" in plain language beats a formal change announcement document every time.
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27### D — Desire
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29**What it is:** People want to make the change happen — or at least don't actively resist it.
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31**The mistake:** Assuming communication creates desire. Awareness ≠ desire. People can understand a change and still hate it.
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33**What creates desire:**
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