ads-create

1# Campaign Concepts and Copy
2 
31. Load the validated setup/brand profile, objective, audience, offer, proof,
4   platform/placement requirements, policy context, and optional audit findings.
52. Separate factual claims, operator-approved claims, and creative hypotheses.
63. For Meta work, collect the account, Pixel, and conversion cold-start
7   dimensions per the contract in `skills/ads-meta/SKILL.md`. When any
8   dimension is cold or `unknown`, state that in the brief, do not reuse
9   mature-account creative benchmarks or performance claims, and never label
10   existing creative bad merely because the Pixel is new.
114. Generate materially distinct strategic concepts, not cosmetic rewrites.
125. For each concept, define insight, promise, proof, hook, narrative, CTA, objections,
13   platform adaptations, destination, and experiment hypothesis.
146. Validate copy limits and policy against current platform references. Load only
15   the active files among `ads/references/google-creative-specs.md` (resolve it from the plugin root, the directory that holds `ads/` and `skills/`, or from the skills directory in a standalone install),
16   `meta-creative-specs.md`, `youtube-creative-specs.md`,
17   `linkedin-creative-specs.md`, `tiktok-creative-specs.md`, and
18   `microsoft-creative-specs.md`; use the dated source ledger for every current
19   specification claim.
207. Return a versioned creative brief and copy deck inside the run directory.
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