brand

1# Brand
2 
3Brand identity, voice, messaging, asset management, and consistency frameworks.
4 
5## When to Use
6 
7- Brand voice definition and content tone guidance
8- Visual identity standards and style guide development
9- Messaging framework creation
10- Brand consistency review and audit
11- Asset organization, naming, and approval
12- Color palette management and typography specs
13 
14## Script Paths
15 
16Script paths in this skill and its `references/` are relative to the directory that contains this SKILL.md, not to the project: `scripts/<file>` is this skill's own `scripts/` folder, and `../<skill>/scripts/<file>` is a sibling sub-skill installed alongside it. Build the full path from that directory (Claude Code reports it as the skill's base directory when the skill loads) and keep the working directory at the project root — the scripts read and write project files such as `docs/brand-guidelines.md`, `assets/design-tokens.json` or `src/` relative to it.
17 
18## Quick Start
19 
20**Inject brand context into prompts:**
21```bash
22node scripts/inject-brand-context.cjs
23node scripts/inject-brand-context.cjs --json
24```
25 
26**Validate an asset:**
27```bash
28node scripts/validate-asset.cjs <asset-path>
29```
30 
31**Extract/compare colors:**
32```bash
33node scripts/extract-colors.cjs --palette
34node scripts/extract-colors.cjs <image-path>
35```
36 
37## Brand Sync Workflow
38 
39```bash
40# 1. Edit docs/brand-guidelines.md (or use /brand update)
41# 2. Sync to design tokens
42node scripts/sync-brand-to-tokens.cjs
43# 3. Verify
44…