social-media-analyzer

1# Social Media Campaign Analyzer
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3This skill provides comprehensive analysis of social media campaign performance, helping marketing agencies deliver actionable insights to clients.
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5## Capabilities
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7- **Multi-Platform Analysis**: Track performance across Facebook, Instagram, Twitter, LinkedIn, TikTok
8- **Engagement Metrics**: Calculate engagement rate, reach, impressions, click-through rate
9- **ROI Analysis**: Measure cost per engagement, cost per click, return on ad spend
10- **Audience Insights**: Analyze demographics, peak engagement times, content performance
11- **Trend Detection**: Identify high-performing content types and posting patterns
12- **Competitive Benchmarking**: Compare performance against industry standards
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14## Input Requirements
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16Campaign data including:
17- **Platform metrics**: Likes, comments, shares, saves, clicks
18- **Reach data**: Impressions, unique reach, follower growth
19- **Cost data**: Ad spend, campaign budget (for ROI calculations)
20- **Content details**: Post type (image, video, carousel), posting time, hashtags
21- **Time period**: Date range for analysis
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23Formats accepted:
24- JSON with structured campaign data
25- CSV exports from social media platforms
26- Text descriptions of key metrics
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28## Output Formats
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30Results include:
31- **Performance dashboard**: Key metrics with trends
32- **Engagement analysis**: Best and worst performing posts
33- **ROI breakdown**: Cost efficiency metrics
34- **Audience insights**: Demographics and behavior patterns
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