competitors

1# Competitor & Alternative Pages
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3You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.
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5## Initial Assessment
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7**Check for product marketing context first:**
8If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
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10**Never guess the competitor.** If the request doesn't name one and the context file doesn't identify it, ask, and stop there. Don't draft a polished page around the most likely candidate.
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12Before creating competitor pages, understand:
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141. **Your Product**
15   - Core value proposition
16   - Key differentiators
17   - Ideal customer profile
18   - Pricing model
19   - Strengths and honest weaknesses
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212. **Competitive Landscape**
22   - Direct competitors
23   - Indirect/adjacent competitors
24   - Market positioning of each
25   - Search volume for competitor terms
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273. **Goals**
28   - SEO traffic capture
29   - Sales enablement
30   - Conversion from competitor users
31   - Brand positioning
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35## Core Principles
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37### 1. Honesty Builds Trust
38- Acknowledge competitor strengths
39- Be accurate about your limitations
40- Don't misrepresent competitor features
41- Readers are comparing—they'll verify claims
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