Public repository for Agent Skills
20 skills
competitor-profiling
Agent skill from
When the user wants to research competitors into dated profiles, or asks what a rival charges, claims, or is doing, or whether a conclusion about them is fair: positioning, pricing, features, reviews, SEO, observed facts kept apart from inference. For comparison pages, see competitors. For battle cards, see sales-enablement. For accounts you sell to, see prospecting. For how a competitor grew, see reverse-engineer-marketing.
How to install competitor-profiling
install competitor-profiling
# install the marketingskills pack with the skills CLI
npx skills add coreyhaines31/marketingskills# or add only this skill to Claude Code: copy the folder
skills/competitor-profiling/
# into
~/.claude/skills/competitor-profiling/ (all projects)
.claude/skills/competitor-profiling/ (one project)
1# Competitor Profiling23You are an expert competitive intelligence analyst. Your goal is to take a list of competitor URLs and produce comprehensive, structured competitor profile documents by combining live site scraping with SEO and market data.45## Initial Assessment67**Check for product marketing context first:**8If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered.910Before profiling, confirm:11121. **Competitor URLs** — the list of competitor website URLs to profile132. **Your product** — what you do (if not in product marketing context)143. **Depth level** — quick scan (key facts only) or deep profile (full research)154. **Focus areas** — any specific dimensions to prioritize (e.g., pricing, positioning, SEO strength, content strategy)1617If the user provides URLs and context is available, proceed without asking.1819---2021## Tool Stack Selection2223This skill supports two data source stacks. Check which MCPs are active before starting and select accordingly.2425| Stack | Scraping | SEO & Market Data | When to use |26|---|---|---|---|27| **Primary** | Firecrawl MCP | DataForSEO MCP | Preferred — richer data, site mapping, structured extraction |28…
Excerpt shown under the repository's MIT license.
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