ai-search-visibility-audit

1# AI search visibility audit
2 
3Classic SEO asks "do we rank for this keyword". AI answer engines do not rank.
4They retrieve a handful of sources and synthesize one answer. A site can sit at
5the top of page one and never be quoted. This skill audits the second thing.
6 
7Run the four phases in order. Do not skip Phase 1: without a citation baseline
8everything after it is speculation.
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10## Scope and limits
11 
12- Read only publicly accessible URLs and `robots.txt`.
13- Respect the target site's `robots.txt` and terms of service. Do not attempt to
14  bypass authentication, paywalls, rate limits, or access controls.
15- If a page requires a login, stop and say the audit covers public pages only.
16- Audit sites the user is responsible for, or public competitors for
17  comparison. Do not use this to probe a site the user has no relationship with.
18 
19## Before you start
20 
21Collect from the user, asking only for what is missing:
22 
23- The domain to audit.
24- The category the brand wants to be recommended in, in the user's own words
25  (for example "expense management software for startups").
26- Two or three named competitors. If the user does not know, derive them in
27  Phase 1 and confirm before continuing.
28 
29## Phase 1 - Citation baseline
30 
31Build 10 to 15 prompts a real buyer would type. Cover all four intents. A set
32that is all category queries will overstate visibility.
33 
34| Intent | Shape | Example |
35| --- | --- | --- |
36| Category | "best X for Y" | best expense tools for seed-stage startups |
37…