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SKILL.md

cold-outbound-optimizer

Agent skill fromericosiu/ai-marketing-skills

Design, analyze, and optimize cold outbound email campaigns for Instantly. Handles end-to-end ICP definition, expert panel scoring (recursive to 90+), sequence copywriting, infrastructure audit, capacity planning, and implementation docs. Use when asked to build cold outbound sequences, optimize cold email, analyze outbound campaigns, build sales sequences, build Instantly sequences, create cold outbound strategies, or design email campaigns. Supports both "start from scratch" and "optimize existing" modes.

How to install cold-outbound-optimizer

install cold-outbound-optimizer
# install the ai-marketing-skills pack with the skills CLI
npx skills add ericosiu/ai-marketing-skills

# or add only this skill to Claude Code: copy the folder

outbound-engine/

# into

~/.claude/skills/outbound-engine/ (all projects)

.claude/skills/outbound-engine/ (one project)

outbound-engine/SKILL.md

MITFull file
1## Preamble (runs on skill start)
2
3```bash
4# Version check (silent if up to date)
5python3 telemetry/version_check.py 2>/dev/null || true
6
7# Telemetry opt-in (first run only, then remembers your choice)
8python3 telemetry/telemetry_init.py 2>/dev/null || true
9```
10
11> **Privacy:** This skill logs usage locally to `~/.ai-marketing-skills/analytics/`. Remote telemetry is opt-in only. No code, file paths, or repo content is ever collected. See `telemetry/README.md`.
12
13---
14
15# Cold Outbound Optimizer
16
17---
18
19## Startup: Determine Mode
20
21Ask the user:
221. Do you have an **existing Instantly account** with campaigns to audit, or are you **starting from scratch**?
232. Do you have an **Instantly API key**? (Required for audit mode.)
24
25If API key provided → run `scripts/instantly-audit.py` to pull campaigns, account inventory, and warmup scores before proceeding.
26
27---
28
29## Phase 1: Discovery & Audit
30
31### 1A — Infrastructure Check (if API key available)
32Run `python3 scripts/instantly-audit.py --api-key <KEY>` and report:
33- Active campaigns (name, status, reply rate, open rate)
34- Sending accounts (count, warmup score, daily limit)
35- Domain inventory
36- Warmup gaps: any account with score <80 or <14 days warmup → flag as NOT ready
37
38### 1B — Performance Data
39- Pull campaign analytics from Instantly
40- Ask: "Do you have a spreadsheet with historical outbound data?" If yes, request link.
41
42### 1C — ICP Definition
43If no ICP defined, collect:
44…

Excerpt shown under the repository's MIT license.

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