ad-campaign-analyzer

1# Ad Campaign Analyzer
2 
3Take raw campaign performance data and turn it into clear decisions. This skill doesn't just summarize metrics — it diagnoses problems, identifies winners, checks statistical significance, and tells you exactly what to cut, scale, and test next. Then it goes further: it compares channels on equal terms, finds where you're over-spending vs under-spending relative to results, and produces a concrete budget reallocation plan.
4 
5**Core principle:** Most startup founders check their ad dashboard, see a ROAS number, and either panic or celebrate. This skill gives you the nuanced analysis a paid media specialist would: what's actually significant, what's noise, and where your next dollar should go. It also solves the allocation problem — most startups either spread budget too thin across channels (no channel gets enough to learn) or dump everything into one channel (missing cheaper opportunities elsewhere).
6 
7## When to Use
8 
9- "Analyze my Google Ads performance"
10- "Which ads should I kill?"
11- "Is this campaign working?"
12- "Where am I wasting ad spend?"
13- "Optimize my Meta Ads"
14- "How should I split my ad budget?"
15- "Should I spend more on Google or Meta?"
16- "Reallocate my ad spend across channels"
17- "Where am I getting the best return?"
18- "I have $X/month for ads — how should I distribute it?"
19 
20## Phase 0: Intake
21 
221. **Campaign data** — One of:
23   - CSV export from Google Ads / Meta Ads Manager / LinkedIn Campaign Manager
24   - Pasted performance table
25…