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SKILL.md

ad-spend-allocator

Agent skill fromirinabuht12-oss/marketing-skills

Multi-channel budget optimization using MER, marginal ROAS, and diminishing returns analysis. Use when pasting multi-channel spend and results data, requesting reallocation recommendations, analyzing budget shift priorities, or optimizing marketing efficiency across Google, Meta, TikTok, and other channels. Platform: Google and Meta.

How to install ad-spend-allocator

install ad-spend-allocator
# install the marketing-skills pack with the skills CLI
npx skills add irinabuht12-oss/marketing-skills

# or add only this skill to Claude Code: copy the folder

skills/ad-spend-allocator/

# into

~/.claude/skills/ad-spend-allocator/ (all projects)

.claude/skills/ad-spend-allocator/ (one project)

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