yt-seo

1# yt-seo
2 
3Search is a smaller lever than packaging and a bigger one than people think for evergreen videos.
4For a video aimed at the subscriber feed, say so and spend the effort on `/yt-package` instead.
5 
6## Before you write
7 
81. Read `~/.claude/youtube/voice.md` if it exists. That is the user's voice profile: how they talk
9   on camera, the words they never use, who they are talking to, what they will not claim. If it
10   does not exist, ask for **three of their own videos**, read or transcribe them, infer the voice,
11   and write the file. A script in the wrong voice is worse than no script, because they have to
12   read it out loud.
132. Never invent a number, a result or a source. If a figure would strengthen it and you do not have
14   one, ask for it or write the line without it.
15 
16## The description
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18- **The first two lines are the only ones anyone reads.** They show above "...more" and they are
19  the search snippet. Say what the video gives them, in the words they would have typed.
20- Then the link or the resource, if there is one, so it is above the fold.
21- Then chapters (`/yt-chapters` writes them).
22- Then the long version: what is covered, who it is for, what it assumes.
23 
24## Tags, honestly
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26Tags are a weak signal and YouTube has said so. Use them for disambiguation - spellings, the tool
27names, the abbreviations people actually type - and stop. Fifteen is plenty. A wall of tags is not
28a strategy and stuffing unrelated ones is against the terms.
29 
30## The query test
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