publicity-distribution

1# Publicity and Distribution
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3Shipping something is half the work. This skill covers the other half: turning one thing you built into channel-native copy that people actually read, without it smelling like it came out of a language model.
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5## The two failure modes
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7Almost all bad launch content fails in one of two ways:
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91. **It reads as AI-written.** Em dashes, "I'm thrilled to announce", rocket emojis, three perfectly parallel bullets, a closing question nobody will answer. Readers on LinkedIn and X have been trained to spot this in under a second and they scroll past it or, worse, mock it in the comments. Fixing this is not optional and it is not cosmetic.
102. **It is the same paragraph pasted five times.** A LinkedIn post and a tweet and a Discord message are different formats for different rooms. Copying one into the other five places is visible and it is lazy.
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12Everything below exists to avoid those two things.
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14## Workflow
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16### 1. Build the fact sheet first
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18Before writing any post, collect the raw material in one place. Do not skip this. Almost every weak post traces back to a writer who had nothing concrete to say and padded with adjectives.
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20Ask for or dig out:
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22- What exactly shipped, in one plain sentence a stranger would understand
23- Who it is for, specifically (not "developers", but "people running evals on self-hosted models")
24- The single most surprising number, before/after, or constraint (latency, cost, lines of code, time saved, accuracy)
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