Skills for Real Engineers. Straight from my .agents directory.
39 skills
amazon-ppc-campaign
Agent skill from
Amazon PPC campaign builder and optimizer for sellers. Two modes: (A) Build — design a complete campaign structure from scratch with keyword groupings, bid calculations, and negative keyword lists, (B) Optimize — audit existing campaigns using search term reports, identify keyword funnel opportunities, calculate bid adjustments, and generate a week-by-week action plan. Integrates with amazon-keyword-research for keyword input. No API key required. Use when: (1) setting up Amazon PPC campaigns for a new product, (2) auditing existing campaign performance and ACoS, (3) optimizing keyword bids and negative keywords, (4) building Auto/Manual/Exact campaign structures, (5) analyzing search term reports for opportunities, (6) calculating break-even ACoS and target ACoS, (7) scaling profitable campaigns to Sponsored Brands or Display.
How to install amazon-ppc-campaign
install amazon-ppc-campaign
# install the Amazon-Skills pack with the skills CLI
npx skills add nexscope-ai/Amazon-Skills# or add only this skill to Claude Code: copy the folder
amazon-ppc-campaign/
# into
~/.claude/skills/amazon-ppc-campaign/ (all projects)
.claude/skills/amazon-ppc-campaign/ (one project)
1# Amazon PPC Campaign Optimization 📢23Build profitable PPC campaign structures from scratch, or audit and optimize existing campaigns with data-driven bid adjustments. No API key — works out of the box.45## Installation67```bash8npx skills add nexscope-ai/Amazon-Skills --skill amazon-ppc -g9```1011## Two Modes1213| Mode | When to Use | Input | Output |14|------|-------------|-------|--------|15| **A — Build** | Launching PPC for a new product | Product info + keywords + margins | Complete campaign blueprint + keyword groupings + initial bids |16| **B — Optimize** | Improving existing campaigns | Campaign data + search term reports + current ACoS | Optimization plan + bid adjustments + negative keyword list |1718## Capabilities1920- **ACoS financial framework**: Calculate break-even ACoS, target ACoS, and Max CPC from product margins — the foundation for every bid decision21- **Campaign architecture design**: Build a structured Auto → Broad → Exact funnel with proper negative keyword isolation between campaigns22- **Keyword grouping**: Organize keywords into campaign buckets with match types and initial bids based on confidence level23- **Bid optimization**: Apply ACoS-based bid adjustment rules using industry-standard formulas (cut/increase by percentage based on ACoS range)24- **Keyword funnel analysis**: Identify migration opportunities (Auto→Broad→Exact) and wasted spend (high-click zero-sale terms)25…
Excerpt shown under the repository's MIT license.
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