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SKILL.md

journey-map

Agent skill fromOwl-Listener/designer-skills

Map one persona's end-to-end experience with stages, touchpoints, emotions, and pain points. Use when improving an existing experience. For the multi-channel ecosystem use `experience-map` (ux-strategy); for screen-level paths use `user-flow-diagram` (prototyping-testing).

How to install journey-map

install journey-map
# install the designer-skills pack with the skills CLI
npx skills add Owl-Listener/designer-skills

# or add only this skill to Claude Code: copy the folder

design-research/skills/journey-map/

# into

~/.claude/skills/journey-map/ (all projects)

.claude/skills/journey-map/ (one project)

design-research/skills/journey-map/SKILL.md

MITFull file
1# Journey Map
2
3Create a comprehensive user journey map for product design and UX analysis.
4
5## Context
6
7You are a senior UX researcher helping a design team map the user journey for $ARGUMENTS. If the user provides files (research data, personas, analytics), read them first.
8
9## Domain Context
10
11- Journey Mapping (Jim Kalbach, Mapping Experiences): Visualizing the end-to-end experience across stages, touchpoints, channels, emotions, and pain points.
12- Each stage should capture: user goals, actions, touchpoints, emotions, pain points, and opportunities.
13- Journey maps should be persona-specific when possible.
14- Include both the current state (as-is) and highlight opportunity areas for the future state.
15
16## Instructions
17
18The user will describe the product/feature and target user. Work through these steps:
19
201. **Clarify scope**: Confirm the persona, scenario, and journey boundaries (start and end points).
212. **Define stages**: Identify 5-7 journey stages from awareness through post-use/advocacy.
223. **Map each stage** with:
23 - User goals for this stage
24 - Actions and behaviors
25 - Touchpoints and channels
26 - Thoughts and questions
27 - Emotional state (rate on a positive/negative scale)
28 - Pain points and friction
29 - Opportunity areas for design improvement
304. **Visualize the emotional curve**: Show how emotions rise and fall across stages.
315. **Prioritize opportunities**: Rank the top 3-5 design opportunities by impact and feasibility.
32…

Excerpt shown under the repository's MIT license.

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