acquisition-channels

1# Acquisition Channel Strategy
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3Identify, test, and scale the distribution engines that drive sustainable growth.
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5Help the user with acquisition channel strategy using insights from 18 guests and posts across Lenny's Podcast and Newsletter.
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7## How to Help
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91. **Identify distribution advantages** - Use frameworks to determine which of the seven proven strategies align with your product and target audience.
102. **Audit channel health** - Evaluate if existing channels are reaching saturation and identify the signals for when to expand to new platforms.
113. **Optimize content strategy** - Map content production to specific distribution goals like search intent or viral social hooks.
124. **Sequence growth hiring** - Determine the right time to hire growth versus sales leaders based on your primary revenue motion.
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14## Core Principles
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16### Seek the platform trifecta
17Adam Grenier: "The first is really understanding if there is an overlap between what the customers need is, what your company's goals are, and what the channel actually does really well."
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19Success requires finding the intersection between specific customer needs, your company goals, and the unique functional strengths of the platform.
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21### Exploit distribution shifts
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