launch-planning

1# Product Launch Planning
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3Build momentum and drive adoption by turning product updates into remarkable market events.
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5Help the user with product launch planning using insights from 18 guests and posts across Lenny's Podcast and Newsletter.
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7## How to Help
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91. **Draft a GACCS brief** - Help users define clear project goals, target audiences, and non-goals to prevent scope creep.
102. **Select a buzz strategy** - Identify which of the ten 'remarkable' categories, such as stunts or viral videos, best aligns with the product.
113. **Sequence the launch** - Structure the rollout from manual outreach to public platform coordination.
124. **Optimize platform assets** - Guide the creation of specific assets for high-impact channels like Product Hunt or social media.
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14## Core Principles
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16### Optimize for remarkability
17From "Generating buzz": "Here’s the hard truth: No one cares about your new product. As Marc Andreessen said, “everyone’s time is already allocated.”"
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19To break through the attention barrier, a launch must be worth making a remark about. Focus on creating something that people feel they must share with others.
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21### Force alignment with briefs
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