growth

1# Growth Skills
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3Growth skills for indie Apple developers — from analytics interpretation to press outreach to community building. Covers the non-code aspects of building a sustainable app business.
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5## When This Skill Activates
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7Use this skill when the user:
8- Asks about growing their app or user acquisition
9- Wants to understand app metrics or analytics
10- Asks about press/media outreach or getting reviews
11- Wants to build a community around their app
12- Asks about indie business operations (LLC, taxes, hiring)
13- Mentions growth strategy, marketing, or user engagement
14- Wants data-driven guidance on what to improve next
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16## Available Skills
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18### store-growth-audit/
19Stage-by-stage audit of an app's App Store growth machinery against a 54-item P0–P9 playbook — every item scored from an ASC read, a codebase check, or an explicit question, then routed to the skill that fixes it. Read-only; works for live apps (audit) and pre-launch apps (growth plan).
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21### store-signals/
22Close the post-launch loop — turn a live app's App Store signals (reviews, analytics, sales, crashes, listing conversion) into a metric-tagged backlog, and verify whether last cycle's changes moved the metric they promised to move.
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24### analytics-interpretation/
25Interpret app metrics and make data-driven decisions. Covers DAU/MAU, retention curves, LTV/ARPU, App Store Connect analytics, funnel analysis (AARRR), cohort analysis, and decision trees for what to fix based on which metric is underperforming.
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