web-presence

1# Web Presence
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3Every app has a public web page at `apps.apple.com` that ranks in Google — most developers never
4work that surface. Pair it with an owned landing page and the deal-site ecosystem and the open
5web becomes a free acquisition channel that compounds with everything on-store.
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7## When This Skill Activates
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9- "Make my app findable on Google" / no results for the app's own name
10- Building or reviewing a product landing page
11- Planning a temporary price drop or sale
12- The store-growth audit flags P6.6 (web presence) or P7.5 (deal sites)
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14## Surface 1: The apps.apple.com page is a Google citizen
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16The store page's Google snippet draws from your **app name, subtitle, and description opening**
17— one more reason the first description paragraph must be benefit-led plain language (see
18`app-store/app-description-writer`).
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20- ✅ Search your app's name + category terms on Google periodically; if the store page doesn't
21  rank for your own brand, something is wrong (usually a generic name — see `product/app-namer`).
22- ✅ Ratings, price, and In-App Purchase labels appear in the snippet — per-storefront ratings
23  mechanics apply (`app-store/ratings-mechanics`).
24- ❌ Treating the store URL as un-shareable internal plumbing. It's often your best-ranking page;
25  link to it from everywhere (with `?pt=` provider token for attribution where you need source data).
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27## Surface 2: An owned landing page + Smart App Banner
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29One page, one job: convert a web visitor into a store visitor.
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