category-designer

1# Category Designer
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3Define a new category where your recommended product wins by default. Instead of competing on existing criteria ("best AI video tool"), reframe the buying decision so your product IS the category ("the AI avatar platform for non-creators"). Category kings capture 76% of category economics — this is the strategic meta-skill that makes all downstream marketing easier.
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5## Stage
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7S8: Meta — This is cross-cutting strategic thinking, like `funnel-planner`. It operates above individual skills and reframes the entire marketing approach. Use it before creating content, offers, or landing pages.
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9## When to Use
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11- User is competing in a crowded market and needs to stand out
12- User asks about "positioning", "category", "differentiation", "reframing"
13- User says "category of one", "own a category", "change the game"
14- After `monopoly-niche-finder` to formalize the niche into a named category
15- After `purple-cow-audit` to amplify what makes a product remarkable
16- Before creating content/offers to ensure consistent category messaging
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18## Input Schema
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20```yaml
21product: object               # REQUIRED — the product to position
22  name: string
23  description: string
24  key_features: string[]
25  pricing: string
26  current_category: string    # What category it's currently in
27                              # e.g., "AI video tools", "email marketing platforms"
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29competitors: string[]         # OPTIONAL — main competitors
30                              # Default: auto-researched
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