value-ladder-architect

1# Value Ladder Architect
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3Design the complete free → tripwire → core → upsell path for affiliate promotions. Maps the entire customer ascension journey, where each step delivers standalone value while naturally leading to the next. The value ladder IS the page sequence: squeeze → bridge → sales → upsell.
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5## Stage
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7S4: Landing — The value ladder defines the sequence of pages and offers. Each rung is a landing page, email, or content piece that converts the visitor to the next level.
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9## When to Use
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11- User wants to map the entire customer journey, not just one landing page
12- User asks about upsells, downsells, tripwires, or funnel stages
13- User wants to maximize lifetime value from affiliate promotions
14- User says "value ladder", "customer journey", "ascension", "funnel architecture"
15- After running `grand-slam-offer` to design the core offer and wanting to expand
16- User promotes a product with multiple tiers (free, pro, enterprise)
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18## Input Schema
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20```yaml
21product:                      # REQUIRED
22  name: string                # Product name
23  pricing_tiers: object[]     # Available pricing tiers
24    - name: string            # e.g., "Free", "Pro", "Enterprise"
25      price: string           # e.g., "$0", "$49/mo", "$199/mo"
26      features: string[]      # Key features at this tier
27  reward_value: string        # Your commission
28  reward_type: string         # "recurring" | "one-time" | "tiered"
29  url: string                 # Affiliate link
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