ads-optimize

1# Paid Media Optimization
2 
3Default to `--draft`.
4 
51. Load the latest normalized snapshot, prior decisions, monitoring results,
6   experiment state, conversion lag, economics, and platform capability manifest.
72. Identify the decision and causal evidence; do not optimize a metric in isolation.
83. Compare no-change, experiment, and mutation options, including learning, policy,
9   tracking, inventory, and opportunity-cost effects.
104. Produce ranked recommendations with confidence and success measures.
115. Convert approved recommendations into mutation plans only through the main
12   mutation gate.
136. Apply, verify, audit, and retain rollback only when the exact operation is
14   enabled and remote state still matches the draft precondition.
15 
16Never use a fixed CPA multiple, budget ratio, benchmark, or novelty claim as sole
17authorization to change an account.
18 
19## Destructive-action boundary
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21Refuse permanent deletion of campaigns, ad groups, ads, audiences, conversions,
22or other account objects. Permanent deletion is outside the supported mutation
23contract and cannot be made safe by confirmation. Offer reversible alternatives:
24leave objects paused, archive where supported, apply labels, export a backup, and
25define a retention or later-review date. Do not create or apply a delete plan.
26 
27Search-term actions require a search terms report, business-relevance evidence,
28and an overblocking review. Without them, request the missing evidence and do not
29…