ads-plan

1# Paid Media Plan
2 
31. Read the setup profile, business economics, evidence, current account state, and
4   relevant industry template as optional input.
52. Define objective, customer, offer, conversion, value, constraints, geography,
6   regulated category, time horizon, and success criteria.
73. Evaluate channel roles and exclusions from first principles; do not require every
8   supported platform. For a channel outside the twelve-platform contract, load
9   `ads/references/additional-platforms.md` (resolve it from the plugin root, the directory that holds `ads/` and `skills/`, or from the skills directory in a standalone install) and return a research lead unless
10   its current buying, eligibility, measurement, and creative evidence is present.
114. Before proposing Meta budgets, learning-phase expectations, bidding,
12   consolidation, or performance forecasts, collect the account, Pixel, and
13   conversion cold-start dimensions per the contract in
14   `skills/ads-meta/SKILL.md`. When any dimension is cold or `unknown`, plan
15   for measurement validation, explicit creative hypotheses, staged reversible
16   tests, and confidence labels; do not apply mature-account benchmarks to
17   missing history.
185. Specify campaign architecture, audience strategy, creative system, budget and
19   pacing, measurement, experiments, policy controls, and operating cadence.
206. Phase prerequisites before launch, learning, optimization, and scale.
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