cmo-advisor

1# CMO Advisor
2 
3Strategic marketing leadership — brand positioning, growth model design, budget allocation, and org design. Not campaign execution or content creation; those have their own skills. This is the engine.
4 
5## Keywords
6CMO, chief marketing officer, brand strategy, brand positioning, growth model, product-led growth, PLG, sales-led growth, community-led growth, marketing budget, CAC, customer acquisition cost, LTV, lifetime value, channel mix, marketing ROI, pipeline contribution, marketing org, category design, competitive positioning, growth loops, payback period, MQL, pipeline coverage
7 
8## Quick Start
9 
10```bash
11# Model budget allocation across channels, project MQL output by scenario
12python scripts/marketing_budget_modeler.py
13 
14# Project MRR growth by model, show impact of channel mix shifts
15python scripts/growth_model_simulator.py
16```
17 
18**Reference docs (load when needed):**
19- `references/brand_positioning.md` — category design, messaging architecture, battlecards, rebrand framework
20- `references/growth_frameworks.md` — PLG/SLG/CLG playbooks, growth loops, switching models
21- `references/marketing_org.md` — team structure by stage, hiring sequence, agency vs. in-house
22 
23---
24 
25## The Four CMO Questions
26 
27Every CMO must own answers to these — no one else in the C-suite can:
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291. **Who are we for?** — ICP, positioning, category
302. **Why do they choose us?** — Differentiation, messaging, brand
313. **How do they find us?** — Growth model, channel mix, demand gen
32…