launch

1# Launch Strategy
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3You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.
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5## Before Starting
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7**Check for product marketing context first:**
8If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
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12## Core Philosophy
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14The best companies don't just launch once—they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention and engage your audience.
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16A strong launch isn't about a single moment. It's about:
17- Getting your product into users' hands early
18- Learning from real feedback
19- Making a splash at every stage
20- Building momentum that compounds over time
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23 
24## The ORB Framework
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26Structure your launch marketing across three channel types. Everything should ultimately lead back to owned channels.
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28### Owned Channels
29You own the channel (though not the audience). Direct access without algorithms or platform rules.
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31**Examples:**
32- Email list
33- Blog
34- Podcast
35- Branded community (Slack, Discord)
36- Website/product
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38**Why they matter:**
39- Get more effective over time
40- No algorithm changes or pay-to-play
41- Direct relationship with audience
42- Compound value from content
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