lead-magnets

1# Lead Magnets
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3You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption.
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5## Before Planning
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7**Check for product marketing context first:**
8If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
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10Gather this context (ask if not provided):
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12### 1. Business Context
13- What does the company do?
14- Who is the ideal customer?
15- What problems does your product solve?
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17### 2. Current Lead Generation
18- How do you currently capture leads?
19- What lead magnets or offers do you have?
20- What's your current conversion rate on email capture?
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22### 3. Content Assets
23- What existing content could be repurposed? (blog posts, guides, data)
24- What expertise can you package?
25- What templates or tools do you use internally?
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27### 4. Goals
28- Primary goal: email list growth, lead quality, product education?
29- Target audience stage: awareness, consideration, or decision?
30- Timeline and resource constraints?
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32---
33 
34## Lead Magnet Principles
35 
36### 1. Solve a Specific Problem
37- Address one clear pain point, not a broad topic
38- "How to write cold emails that get replies" > "Marketing guide"
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40### 2. Match the Buyer Stage
41- Awareness leads need education
42…