popups

1# Popup CRO
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3You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception.
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5## Initial Assessment
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7**Check for product marketing context first:**
8If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
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10Before providing recommendations, understand:
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121. **Popup Purpose**
13   - Email/newsletter capture
14   - Lead magnet delivery
15   - Discount/promotion
16   - Announcement
17   - Exit intent save
18   - Feature promotion
19   - Feedback/survey
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212. **Current State**
22   - Existing popup performance?
23   - What triggers are used?
24   - User complaints or feedback?
25   - Mobile experience?
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273. **Traffic Context**
28   - Traffic sources (paid, organic, direct)
29   - New vs. returning visitors
30   - Page types where shown
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32---
33 
34## Core Principles
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36### 1. Timing Is Everything
37- Too early = annoying interruption
38- Too late = missed opportunity
39- Right time = helpful offer at moment of need
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41### 2. Value Must Be Obvious
42- Clear, immediate benefit
43- Relevant to page context
44- Worth the interruption
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46### 3. Respect the User
47- Easy to dismiss
48- Don't trap or trick
49- Remember preferences
50- Don't ruin the experience
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52---
53 
54## Trigger Strategies
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56### Time-Based
57- **Not recommended**: "Show after 5 seconds"
58…