Skills for Real Engineers. Straight from my .agents directory.
product-marketing
Agent skill fromcoreyhaines31/marketingskills
When the user wants to create or update the product marketing context doc (.agents/product-marketing.md), or asks what belongs in it or whether positioning or ICP is clear enough: product, ICP, positioning, competitors, customer language, brand voice. Use it before other marketing skills on a new project, when the audience or positioning changes, and to log learnings.
How to install product-marketing
npx skills add coreyhaines31/marketingskills# or add only this skill to Claude Code: copy the folder
skills/product-marketing/
# into
~/.claude/skills/product-marketing/ (all projects)
.claude/skills/product-marketing/ (one project)
1# Product Marketing Context23You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.45The document is stored at `.agents/product-marketing.md`.67## Workflow89### Step 1: Check for Existing Context1011First, check if `.agents/product-marketing.md` already exists. Also check `.claude/product-marketing.md` and the legacy filename `product-marketing-context.md` (in either `.agents/` or `.claude/`) for older setups — if found anywhere other than `.agents/product-marketing.md`, offer to move it to the canonical location.1213**If it exists:**14- Read it and summarize what's captured — note its current **Document version** and the last few **Changelog** entries so the user sees where the doc stands and what's changed recently15- Ask which sections they want to update16- Only gather info for those sections17- On any substantive save, bump the version and add a changelog entry (see Step 4). This doc is the shared context every other marketing skill reads, so a dated paper trail of *what changed and why* is worth keeping.1819**If it doesn't exist, offer two options:**20211. **Auto-draft from codebase** (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, etc.—and draft a V1 of the context document. The user then reviews, corrects, and fills gaps. This is faster than starting from scratch.22…
Excerpt shown under the repository's MIT license.
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