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SKILL.md

product-marketing

Agent skill fromcoreyhaines31/marketingskills

When the user wants to create or update the product marketing context doc (.agents/product-marketing.md), or asks what belongs in it or whether positioning or ICP is clear enough: product, ICP, positioning, competitors, customer language, brand voice. Use it before other marketing skills on a new project, when the audience or positioning changes, and to log learnings.

How to install product-marketing

install product-marketing
# install the marketingskills pack with the skills CLI
npx skills add coreyhaines31/marketingskills

# or add only this skill to Claude Code: copy the folder

skills/product-marketing/

# into

~/.claude/skills/product-marketing/ (all projects)

.claude/skills/product-marketing/ (one project)

skills/product-marketing/SKILL.md

MITFull file
1# Product Marketing Context
2
3You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.
4
5The document is stored at `.agents/product-marketing.md`.
6
7## Workflow
8
9### Step 1: Check for Existing Context
10
11First, check if `.agents/product-marketing.md` already exists. Also check `.claude/product-marketing.md` and the legacy filename `product-marketing-context.md` (in either `.agents/` or `.claude/`) for older setups — if found anywhere other than `.agents/product-marketing.md`, offer to move it to the canonical location.
12
13**If it exists:**
14- Read it and summarize what's captured — note its current **Document version** and the last few **Changelog** entries so the user sees where the doc stands and what's changed recently
15- Ask which sections they want to update
16- Only gather info for those sections
17- On any substantive save, bump the version and add a changelog entry (see Step 4). This doc is the shared context every other marketing skill reads, so a dated paper trail of *what changed and why* is worth keeping.
18
19**If it doesn't exist, offer two options:**
20
211. **Auto-draft from codebase** (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, etc.—and draft a V1 of the context document. The user then reviews, corrects, and fills gaps. This is faster than starting from scratch.
22…

Excerpt shown under the repository's MIT license.

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