open-design-campaign

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3Build a campaign with Open Design: one message, one visual system, every channel.
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5Brief: "$ARGUMENTS" — or, if that is empty, the user's request in this conversation (if it isn't clear, ask the user: "What is the campaign for, which channels, and which languages?")
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7**How to talk to the user.** Many people using Open Design don't write code, so:
8- Use the user's own words. If they say "artifact", "design tokens" or give a file path, use those terms back; otherwise use the plain words below.
9- Keep the machinery out of replies: no tool names, no ids like `od:prototype:poster-hero`, no internal files (`.artifact.json`, `.comments.json`, `config.json`), and not the words "register", "manifest", "sidecar", "entry" or "surface", unless the user used them first.
10- Explain a print term the first time it comes up, in one short clause, and not again.
11- Say where a file is the way the user would find it ("in your Open Design folder, under seed-swap-flyer"). Give a raw path only where the user can click it (Claude Code, Claude Desktop's Code tab, VS Code) or asks for it.
12- End each reply that finishes a step with one line on what they can do next, with at most two options ("Want it in Instagram sizes too, or is it ready to print?").
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14| Instead of | Say |
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16| artifact, entry, registered | your design, saved |
17| design system, active design system | your style (the first time: "a saved style: colours, fonts and spacing") |
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