startup-positioning

1# Startup Positioning
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3Market positioning strategy that produces a complete positioning document, Moore + Neumeier positioning statements, competitive alternatives map, and market category analysis. Built on April Dunford's framework, enriched with JTBD discovery and stress-tested with Neumeier's Onliness Test.
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5## How It Works
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7```
8INTAKE → RESEARCH (2 sequential waves) → POSITIONING SYNTHESIS
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11The process: understand the product and its customers, research competitive alternatives and market context, then build positioning through Dunford's 5+1 components. Typical runtime: 10-15 minutes in Claude Code (parallel agents), 20-30 minutes in Claude.ai (sequential).
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13### Language
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15Default output language is **English**. If the user writes in another language or explicitly requests one, use that language for all outputs instead.
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17---
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19## Phase 0: Resume Check
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21Before anything else, check if a `PROGRESS.md` created by this skill exists in the working directory or a project subdirectory (the skill name field says `startup-positioning`). If it does, read it and resume from the last incomplete phase. Tell the user: "I found progress from a previous session. You completed [phases]. Picking up from [next phase]."
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23If no progress file exists — or the one found belongs to a different skill — start from Phase 1.
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25---
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27## Phase 1: Intake
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29Short and focused — 1-2 rounds of questions. The goal is enough context to research alternatives and build positioning.
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31### Check for Prior Work
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