replica-brand

1# replica-brand
2 
3Nothing launches under the original's identity. This skill is the line
4between "a clone" and "your app".
5 
6Tool in this folder:
7 
8```bash
9python3 sweep.py . --avoid "Original Name,Its Company" --domains original.com --colors "#006bff"
10python3 sweep.py . --config replica/brand.json        # same, from the brand file
11```
12 
13Writes `replica/brand.md` and `replica/brand.json` (`avoid`, `domains`,
14`colors`, used by `sweep.py`, `listing.py` and replica-deploy).
15 
16## Step 1: the name
17 
18Read the angle from `replica/fixes.md`. Generate 20 candidates across styles:
19descriptive (Booklink), compound (Slotwise), invented (Calvo), metaphor
20(Harbor), verb (Book). Then cut to 5 with these filters:
21 
22- **Not confusingly similar to the original** in sound, look or meaning, and
23  not to any other app in the same category. That is the test trademark
24  offices use, so it is the test here. No puns on their name, no "-ly" twin.
25- Short, spellable after hearing it once, no awkward meaning in big languages.
26- Says something about the angle, or at least does not fight it.
27 
28## Step 2: the checks, run, not assumed
29 
30For each of the 5, a row per check. Mark each **to run**, or the result with
31the date it was run. Never write "available" for a check nobody ran.
32 
33| check | where |
34| --- | --- |
35| US trademark | tmsearch.uspto.gov, the app's class (usually 9 and 42) |
36| EU trademark | euipo.europa.eu eSearch, or TMview for many offices |
37| Canada | ised-isde.canada.ca trademarks database |
38…