ad-copy

1# Ad Copy Skill
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3Paid ads live or die on the hook and the angle, and you never know which wins — so you test several.
4This skill writes platform-native variants (right format, right character limits) across *distinct
5angles* (pain, outcome, social proof, curiosity, objection), so you ship a real test, not one guess.
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7## Required Inputs
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9Ask for these only if they aren't already provided:
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11- **Platform(s)** — Google Search, Meta (FB/IG), LinkedIn, X, etc. (format and limits differ).
12- **Product & offer** — what's advertised and the action (click, lead, install, buy).
13- **Audience & their trigger** — who's targeted and the pain/desire that makes them click.
14- **Differentiator & proof** — why you, and any metric/social proof to use.
15- **Landing destination** — so the ad matches the page (message match lifts conversion).
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17## Output Format
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19### Ad Copy: [product] — [platform(s)]
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21For each platform, produce variants in its native fields and limits, e.g.:
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23**Google Search** — 3 sets of {Headlines (≤30 chars ×3), Descriptions (≤90 chars ×2)}.
24**Meta / LinkedIn** — 4 ads of {Primary text (hook in first line, ~125 chars before "see more"), Headline, Description, CTA button}.
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26Each variant labelled with its **angle** and what it tests:
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28| # | Angle | Hook | What it tests |
29|---|---|---|---|
30| 1 | Pain | "Still doing X by hand?" | does the problem framing resonate |
31| 2 | Outcome | "Ship Y in a day" | does the result pull harder |
32…