ecommerce-ppc-strategy-planner

1# E-Commerce PPC Strategy Planner 📊
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3Plan your cross-platform advertising strategy: which platforms to use, how much to spend on each, and what campaigns to run. Generates actionable briefs for Google Ads, Meta Ads, and TikTok Ads — with ad copy and creative direction included.
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5## Installation
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7```bash
8npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g
9```
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11## Two Modes
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13| Mode | When to Use | Input | Output |
14|------|-------------|-------|--------|
15| **A — Build** | Starting ads for the first time | Product info + budget + margins | Platform recommendation + budget split + campaign briefs + ad copy |
16| **B — Optimize** | Running ads but want better results | Per-platform ROAS/CPA data | Cross-platform audit + budget reallocation + optimization actions |
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18## Capabilities
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20- **ROAS financial framework**: Calculate break-even ROAS, target ROAS, and max CPA from product margins — the foundation for all platform decisions
21- **Platform recommendation**: Match your product type to the right ad channels (search-intent → Google, visual/impulse → Meta, demo/novelty → TikTok)
22- **Cross-platform budget allocation**: Split budget across channels based on expected ROAS and funnel stage
23- **Google Ads brief**: Shopping, Search, and Performance Max campaign structures with keyword direction
24- **Meta Ads brief**: Audience targeting, ad set structure, and creative hooks for Facebook + Instagram
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