define-jtbd-canvas

1<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->
2# Jobs to be Done Canvas
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4A Jobs to be Done (JTBD) canvas captures the complete picture of why customers "hire" products to make progress in their lives. Based on Clayton Christensen's framework, JTBD goes beyond features and demographics to understand the underlying motivations.functional, emotional, and social.that drive customer behavior.
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6## When to Use
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8- When deeply researching customer motivations before building
9- To reframe product positioning around customer progress
10- When existing personas feel too surface-level or demographic
11- During competitive analysis to identify why customers switch
12- When designing marketing messages that resonate
13- To align team on who the customer really is and what they need
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15## When NOT to Use
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17- You need a person-shaped artifact (goals, behaviors, quotes) for design or marketing work -> use `foundation-persona`; the canvas captures the job, the persona captures the person
18- You have no customer research yet -> synthesize interviews first with `discover-interview-synthesis`; the canvas's insights must trace to research, not assumptions
19- You are framing one specific problem to solve now -> use `define-problem-statement`
20- You need to map opportunities to a measurable outcome for prioritization -> use `define-opportunity-tree`
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22## Instructions
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24When asked to create a JTBD canvas, follow these steps:
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261. **Identify the Job Performer**
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