discover-competitive-analysis

1<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->
2# Competitive Analysis
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4A competitive analysis provides structured insight into the competitive landscape, helping product teams understand where they stand relative to alternatives and identify opportunities for differentiation. Rather than exhaustively cataloging every competitor, an effective analysis focuses on actionable insights that inform product strategy.
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6## When to Use
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8- Before entering a new market or launching a new product
9- When planning differentiation strategy for an existing product
10- During quarterly or annual strategic planning reviews
11- When evaluating build vs. buy decisions
12- After losing deals to understand competitive positioning
13- When onboarding new product team members to the market context
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15## When NOT to Use
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17- You need market size rather than competitor positioning -> use `discover-market-sizing`
18- You are stress-testing strategic differentiation across the whole business model -> use `foundation-lean-canvas`, or `tool-foundation-sprint-differentiation` inside a Foundation Sprint
19- You want to understand why customers switch products -> use `define-jtbd-canvas`; it examines competing solutions through the job lens
20- The landscape is already mapped and you need the problem framed -> use `define-problem-statement`
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22## Instructions
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24When asked to create a competitive analysis, follow these steps:
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261. **Define the Scope**
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