ad-attribution

1# Ad Attribution (AdAttributionKit)
2 
3You can't optimize paid traffic you can't measure. AdAttributionKit is Apple's
4privacy-preserving attribution framework — interoperable with SKAdNetwork, and the go-forward
5path (it also works in alternative marketplaces). This skill covers the *advertised-app* side:
6what an indie running paid campaigns must implement and how to design conversion signals that
7survive privacy thresholds.
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9Note the seam: **Apple Ads attribution uses the AdServices framework, not AdAttributionKit** —
10campaigns there are measured in the Apple Ads console (see `app-store/apple-search-ads`). This
11skill is for every *other* paid channel (ad networks, social, publishers).
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13## When This Skill Activates
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15- Running or planning paid user acquisition outside Apple Ads
16- "How do I know which campaign drove installs?" / measuring re-engagement ads
17- Designing or debugging conversion values / postbacks
18- Migrating from SKAdNetwork (fully interoperable — registered networks need no re-enrollment)
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20## How it works (the 60-second model)
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22Ad network signs an ad (compact JWS impression) → publisher app shows it → user installs (or
23re-engages) → after a privacy-delayed measurement window, a **postback** with your conversion
24info goes to the ad network (and optionally to you). Attribution requires no user tracking;
25the price is coarser data, governed by **crowd anonymity**.
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27## Conversion-value strategy (the part that's actually yours)
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