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SKILL.md

app-description-writer

Agent skill fromrshankras/claude-code-apple-skills

Generate compelling App Store descriptions that convert browsers into users. Use when writing initial descriptions, improving existing copy, or drafting promotional text and What's New for a major update.

How to install app-description-writer

install app-description-writer
# install the claude-code-apple-skills pack with the skills CLI
npx skills add rshankras/claude-code-apple-skills

# or add only this skill to Claude Code: copy the folder

skills/app-store/app-description-writer/

# into

~/.claude/skills/app-description-writer/ (all projects)

.claude/skills/app-description-writer/ (one project)

skills/app-store/app-description-writer/SKILL.md

MITFull file
1# App Description Writer
2
3Generate compelling App Store descriptions that convert browsers into users.
4
5## When This Skill Activates
6
7- User needs to write initial App Store description
8- User wants to improve existing description
9- User is preparing for a major update
10- User asks about promotional text or What's New
11
12## Information Gathering
13
14Before writing, ask about:
15
161. **App Basics**
17 - What does the app do? (one sentence)
18 - Who is it for? (target audience)
19 - What problem does it solve?
20
212. **Key Features**
22 - Top 3-5 features
23 - What makes it unique vs competitors?
24 - Any awards or recognition?
25
263. **Social Proof**
27 - Number of users/downloads (if impressive)
28 - Notable reviews or press mentions
29 - Any partnerships or integrations?
30
314. **Tone**
32 - Professional / Casual / Fun / Technical?
33 - Brand voice keywords?
34
35## Output Format
36
37Generate all three text types:
38
39### 1. Promotional Text (170 characters)
40- First thing users see
41- Should create curiosity or urgency
42- Can be updated without app review
43- Good for seasonal/sale messaging
44
45### 2. Full Description (4000 characters max)
46Structure:
47```
48[Opening Hook - 1-2 sentences, problem/benefit focused]
49
50[Key Features with emoji bullets]
51• Feature 1 - benefit
52• Feature 2 - benefit
53• Feature 3 - benefit
54
55[Social Proof paragraph - optional]
56
57[How it works - brief explanation]
58
59[Call to action]
60
61[Support/contact info]
62```
63
64### 3. What's New (4000 characters)
65For updates:
66```
67[Version X.X highlights]
68
69NEW
70…

Excerpt shown under the repository's MIT license.

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