marketing-strategy

1# App Store Marketing Strategy
2 
3Analyzes your app's type, monetization model, audience, and lifecycle stage, then builds a tailored promotional strategy using Apple's App Store features. Calls relevant sub-skills to generate implementation code and metadata.
4 
5## When This Skill Activates
6 
7Use this skill when the user:
8- Asks "how should I market my app?" or "what App Store features should I use?"
9- Wants a promotional strategy for launch, growth, or re-engagement
10- Mentions "App Store promotion", "user acquisition", or "app marketing"
11- Wants to increase downloads or reduce churn
12- Asks about in-app events, custom product pages, or win-back offers
13- Is preparing for a major update or seasonal campaign
14- Wants to get featured on the App Store
15 
16## Process
17 
18### Phase 1: App Profile Collection
19 
20Gather information via AskUserQuestion:
21 
22**1. App Identity**
23- App name and one-line description
24- App Store category (primary + secondary)
25- Platform(s): iOS, macOS, iPadOS, watchOS, visionOS
26 
27**2. Monetization Model**
28- Free (ad-supported)
29- Freemium (free + IAP/subscription)
30- Paid upfront
31- Subscription only
32- Free (no monetization yet)
33 
34**3. Target Audience**
35- Primary demographic (age, role, context)
36- Secondary audience (if any)
37- Geographic focus
38 
39**4. Lifecycle Stage**
40- Pre-launch (building / TestFlight)
41- Launch (first 30 days)
42- Growth (active, adding users)
43- Mature (stable user base, seeking retention)
44- Re-engagement (declining, need to win back users)
45 
46**5. Current State**
47…