linkedin-employee-advocacy

1# LinkedIn Employee Advocacy
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3Stand up a marketing-team LinkedIn advocacy program that scales without killing authenticity. Employee posts get **8x more engagement** than brand-page posts — this skill operationalizes that advantage.
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5## When to use
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7- Marketing leader wants to get their team posting on LinkedIn
8- User is planning an advocacy program launch
9- Team is posting but output is inconsistent / off-brand / low-engagement
10- Need ROI measurement framework for an existing program
11- Requests: "how do I get the team posting", "launch advocacy", "scale LinkedIn across 10 people"
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13## Input
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15- Team size (5-50 typical)
16- Marketing goal (reach / pipeline / recruiting / thought leadership)
17- Current state (everyone silent / some active / inconsistent)
18- Brand guideline constraints
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20## Output
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22- **14-day launch plan** (if cold-starting)
23- **Operating model** (voice capture, ideation, approval, posting, measurement)
24- **Cadence targets** per team member (realistic, not punishing)
25- **KPI dashboard spec** (team reach, engagement, pipeline attribution)
26- **Governance playbook** (brand safety without blocking velocity)
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28## Four operating principles
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301. **Scale authentically.** Individuals compose in their own voice, not corporate language. Corporate-tone team posts underperform authentic voice 3x.
312. **Maintain control.** Brand guidelines integrated into the workflow. Review step is **optional, not blocking** — high-trust roles bypass review entirely.
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