audience-segment-builder

1# Audience Segment Builder
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3Turns the user's own customer/CRM/GA4 export into seed audiences, value-based lookalike SEED lists, exclusion/suppression segments, and a cross-platform funnel-stage targeting map. It defines **who the audiences are and how they are seeded and suppressed** — campaign-architect then consumes these segments into account structure and match types; this skill does not build campaigns, and it is distinct from organic keyword-research, which reads SERP intent rather than paid segments.
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5## Quick Start
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8Build audience segments from my customer export: [path]. Goal is DR. Platforms: Google + Meta.
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12Make a value-based lookalike SEED list from my top customers and the exclusion list for people who already bought. [customer CSV]
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16Map my GA4 audiences to funnel stages so I can reuse the same targeting across Google and Meta. [GA4 audience/demographics export]
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19## Skill Contract
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21**Expected output**: a set of named audiences in four buckets — (1) **seed audiences** grouped by trait/behavior, (2) **value-based lookalike SEED lists** (the high-value seed rows themselves, not a platform key), (3) **exclusion/suppression segments** (existing customers, recent purchasers, bad-fit), and (4) a **funnel-stage targeting map** reusable across platforms — with notes that inform the ROAS **A (Audience)** dimension, plus the standard handoff summary.
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