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SKILL.md

placement-exclusion-manager

Agent skill fromaaron-he-zhu/aaron-marketing-skills

Use when the user asks to "build my brand-safety exclusion lists", "set placement / topic / content exclusions before launch", "add network and audience exclusions", or "prep the A1 brand-safety evidence for the auditor"; produces a placement/network exclusion list, a content-suitability & sensitive-topic block list, an audience/negative-audience exclusion set, and a packaged A1 brand/placement-safety evidence file for the gate. Not for building the audiences you target — use audience-segment-builder; not for computing the RQS or issuing the A1 verdict — use ad-account-auditor. 品牌安全/排除位置/否定受众列表

How to install placement-exclusion-manager

install placement-exclusion-manager
# install the aaron-marketing-skills pack with the skills CLI
npx skills add aaron-he-zhu/aaron-marketing-skills

# or add only this skill to Claude Code: copy the folder

ad/activate/placement-exclusion-manager/

# into

~/.claude/skills/placement-exclusion-manager/ (all projects)

.claude/skills/placement-exclusion-manager/ (one project)

ad/activate/placement-exclusion-manager/SKILL.md

Apache-2.0Full file
1# Placement Exclusion Manager
2
3Builds the brand-safety and exclusion lists that gate spend before a campaign goes live — placement/site/app/channel exclusions, network opt-outs, and content-suitability and sensitive-topic blocks — then references the audience exclusion set from `audience-segment-builder` and packages the placements evidence the auditor reads to judge ROAS **A1** (brand/placement safety). It hardens where ads are *not* allowed to run; it does not build the audiences you *do* target or the audience exclusions themselves, and it does not score the account or issue the A1 verdict.
4
5## Quick Start
6
7```
8Build brand-safety exclusion lists for [goal] on [platforms] before launch. Here is my placements report: [paste/path].
9```
10
11```
12Set placement, network, and content-suitability exclusions for [account]; brand-safety constraints: [no politics/news/UGC, competitor sites, etc.].
13```
14
15```
16Package the A1 brand/placement-safety evidence for the auditor from this placements + campaign export: [paths].
17```
18
19## Skill Contract
20
21**Expected output**: a placement/network exclusion list (sites, apps, channels, network opt-outs), a content-suitability & sensitive-topic block list, a reference to the audience exclusion set consumed from [audience-segment-builder](../../research/audience-segment-builder/SKILL.md) (not re-derived here), a packaged **A1 evidence file** (placements report + exclusion decisions with rationale), and the standard handoff summary.
22…

Excerpt shown under the repository's Apache-2.0 license.

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