aaron-marketing-skills

Use when the user asks to register/query a social channel, record channel state, cadence, governance, voice adaptation, UGC permission, or advocacy facts; curates them through the append-only channels event stream and derived views. Not for ECHO scoring — use social-quality-auditor; not for channel selection — use channel-portfolio-planner. 渠道台账/账号档案/UGC授权记录

Use when the user asks to "log this subscriber''s opt-in", record unsubscribes/complaints, or query lawful basis; curates pseudonymous consent facts through the append-only consent stream and applies suppression/erasure tombstones immediately. Not for SEND scoring — use email-quality-auditor; not for building segments — use list-segment-builder. 订阅同意台账/实时退订抑制/合法性依据登记

Use when the user asks "what did we pay this creator last time" or to "update the creator roster"; curates creator identity, rate, rights, exclusivity, compliance-event, and performance facts through the append-only creators event stream. Not for scoring fit — use fit-scorer; not for reviewing content — use creator-content-auditor. 创作者档案/达人名册

Use when the user asks to "optimize entity presence", reconcile an entity identity, or update canonical Knowledge Graph facts; audits and maintains machine-facing identity, sameAs, schema, disambiguation, and AI-recognition evidence through the entities registry. Not for page-level AI-citation readiness - use geo-content-optimizer; not for human-facing brand canon - use narrative-registry. 实体注册/知识图谱

Use when the user asks to "log this launch", query a launch date/embargo, record a stage transition, or update submissions/outcomes; curates launch facts through the append-only launches event stream with optimistic revisions and derived dossier/calendar views. Not for RAMP scoring — use launch-readiness-auditor; not for planning tier/window — use launch-tier-planner. 发布台账/发布日历/阶段与禁运期记录

Use when the user asks to "remember project context", review saved findings, initialize runtime memory, archive stale work, reconcile notes, or erase a subject; manages authorized HOT/WARM/COLD working memory across all disciplines while preserving registry event ownership and privacy controls. Not for changing canonical registry facts - route those through the owning registry. 项目记忆/跨会话

Use when the user asks to record/query the brand narrative canon, tagline, message hierarchy, voice/naming rules, or a canon re-version; curates complete versioned canon events through the append-only narrative stream and derived views. Not for TALE scoring — use narrative-quality-auditor; not for authoring the system — use message-system-architect. 品牌叙事台账/canon 记录/语气与命名规范

Use when the user asks to "register this claim", "log our current offers", or "where is the proof for this figure"; curates claim wording, evidence, disclosures, terms, review dates, and live offers through the append-only claims event stream. Not for scoring claim vetoes — use the relevant auditor; not for writing ad copy — use ad-creative-builder. 广告声明台账/优惠信息登记/证据溯源

Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a SHIP/FIX/BLOCK/UNDECIDED gate on own exported data. Not for campaign structure design — use campaign-architect; not for creative production — use ad-creative-builder. 付费广告账户审计/ROAS评分

Use when the user asks to "QA my conversion tracking before launch", "check my UTMs / pixel / event firing", "set up a tracking pre-flight", or "set the dedup rule so Meta and Google stop double-counting"; builds and fixes the measurement plumbing — conversion-event firing, UTM hygiene, cross-platform dedup rules, attribution-window alignment, and offline/iOS-ATT modeled-gap flags — as a pre-flight checklist plus a UTM/event-spec builder. Not for scoring R1/R2 — that is a scored veto in ad-account-auditor; not for account structure — use campaign-architect. 付费广告转化追踪QA/UTM规范/跨平台去重

Use when the user asks to "set up conversion values so tROAS optimizes profit not orders", "map margin onto my purchase value", "build value rules for lead / phone / signup conversions", or "stop bidding to revenue when I care about profit"; defines and QAs the conversion VALUE model — per-conversion values, margin/net-value adjustment, static-vs-dynamic value rules, proxy values for non-revenue actions, and a value-vs-count sanity check — as a value-model spec plus a pre-launch value QA sheet. Not for whether the tag fires or UTMs are clean — use conversion-signal-qa; not for cross-platform double-count de-dup — use attribution-reconciler; not for scoring R1/R2 — that is a scored veto in ad-account-auditor. 付费广告转化价值建模/利润出价/价值规则QA

Use when the user asks to "build my brand-safety exclusion lists", "set placement / topic / content exclusions before launch", "add network and audience exclusions", or "prep the A1 brand-safety evidence for the auditor"; produces a placement/network exclusion list, a content-suitability & sensitive-topic block list, an audience/negative-audience exclusion set, and a packaged A1 brand/placement-safety evidence file for the gate. Not for building the audiences you target — use audience-segment-builder; not for computing the RQS or issuing the A1 verdict — use ad-account-auditor. 品牌安全/排除位置/否定受众列表

Use when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page. Not for scoring an ad account — use ad-account-auditor; not for the post-click page — use landing-optimizer; not for organic articles — use content-writer. 广告创意/广告文案/RSA标题

Use when the user asks to "design an A/B test", "set up a creative/landing test", "run an incrementality test", or "is this result statistically and practically material?"; produces a hypothesis, variant matrix, sample-size/duration/power plan, and a documented effect/uncertainty read from own exported results. It applies only a precommitted owner-approved action rule; the statistical helper never chooses a business action. Not for producing variants — use ad-creative-builder; not for reading back one shipped change — use paid-measurement-loop. 广告AB测试设计/实验设计/显著性判定/增效测试

Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan the learning-phase entry"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan. Not for splitting the budget across campaigns — use budget-optimizer; not for in-flight pacing/scale moves — use budget-pacing-monitor; not for scoring the account — use ad-account-auditor. 出价策略/tCPA目标/tROAS/学习期

Use when the user asks to "pre-launch check the landing page", "run a Quality-Score preflight", or "verify ad-to-page message match before launch"; produces an ad↔page continuity report — message-match gaps, above-the-fold check, page-speed read, form-friction count, mobile-render flags — as a pass/fix punch list. Not for redesigning or rewriting the page — use landing-optimizer; not for scoring the account or the RQS — use ad-account-auditor. 落地页体验预检/广告落地页一致性检查

Use when the user asks to "build audience segments from my customer list", "make value-based / lookalike seed lists", "set up exclusion / suppression segments", or "map audiences to funnel stages across platforms"; turns the user''s OWN customer/CRM/GA4 export into seed audiences, value-based lookalike SEED lists, exclusion/suppression segments, and a cross-platform funnel-stage targeting map, informing the ROAS A (Audience) dimension. Not for building account structure or match types — use campaign-architect; not for organic SERP intent — use keyword-research. 付费广告受众分群/种子人群/排除人群/相似人群种子

Use when the user asks to "plan my paid account structure", "pick Search vs PMax", "lay out ad groups / asset groups", or "audit paid-vs-organic cannibalization"; designs campaign-type selection, ad-group/asset-group layout, targeting + match types, negative/exclusion hygiene, and a paid↔organic overlap audit, and scores the ROAS A (Audience) dimension + structure. Not for computing the final RQS — use ad-account-auditor; not for budget split — use budget-optimizer; not for organic site architecture — use site-structure-optimizer. 付费广告账户结构/广告系列规划/否定关键词

Use when the user asks to "optimize my Shopping feed", "fix product disapprovals", "improve product titles/attributes", or "build feed-driven PMax asset groups"; audits and rewrites the Shopping/Performance Max product feed — title/description patterns, required and recommended attributes, GTIN/availability/price hygiene, disapproval triage, and feed-driven asset-group / listing-group structure — informing the ROAS O (Offer) dimension. Not for text ad copy — use ad-creative-builder; not for scoring the account or the RQS — use ad-account-auditor. 商品Feed优化/购物广告Feed/商品标题优化/商品禁投修复

Use when the user asks to "mine my search terms", "find new keywords from converting queries", "build a negative-keyword list", or "cut wasted paid spend"; harvests converting queries into new keywords/ad-groups, builds a standing negative-keyword list and an n-gram waste report from the search-terms export, and delivers a maintenance diff (add / negate / move). Not for account structure — use campaign-architect; not for budget split — use budget-optimizer; not for computing the final RQS — use ad-account-auditor. 付费广告搜索词挖掘/否定关键词/浪费词清单

Use when platform-reported conversions disagree with GA4/ecommerce, when you suspect Meta and Google are double-counting the same sales, or for a standing (monthly) reconciliation workbook that de-dups stacked credit against an order-ID truth set, normalizes attribution windows and currency, compares attribution models, and reads incrementality from a geo/holdout test. Not for the point-in-time R2 veto or RQS gate — use ad-account-auditor; not for the ROI/ROAS ratio math itself — use roi-calculator; not for organic dark-social share attribution or GA4 direct-traffic decomposition — use dark-social-attributor. 付费广告归因对账/去重/增量

Use when the user asks to "check pacing", "am I over/under-spending", "is this campaign on track to hit budget", or "why did spend spike/stall mid-flight"; returns a spend-vs-target-curve read, learning-phase status, an over/under-delivery call, and a reallocation trigger. Not for initial budget allocation — use budget-optimizer; not for choosing the bid strategy — use bid-strategy-planner; not for the RQS gate — use ad-account-auditor. 付费广告预算节奏监控/跑量过快过慢/在途配速

Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or "should I rotate creative / widen the audience"; reads frequency, CTR and CVR decay against an early-flight baseline and returns Rotate-creative / Widen-audience / Hold triggers with a per-ad-set fatigue read. Not for building the replacement creative — use ad-creative-builder; not for the RQS score or vetoes — use ad-account-auditor. 广告疲劳检测/频次管理/换素材还是扩人群

Use when the user asks to "read back" a paid campaign change, "did this ad change work", or "compare ROAS/CPA before and after"; reads ROAS/CPA against a control over a fixed readback window and returns a Promote / Keep-testing / Rollback / Unproven readback decision with the math delegated to roi-calculator. Not for RQS scoring or veto adjudication — use ad-account-auditor; not for the ROI ratio math — use roi-calculator; not for cross-channel rollups — use performance-analyzer. 付费广告复盘/ROAS回看/投放效果归因

Use when the user asks to "build a B2B cold-outbound sequence", "design reply-triage branching", "plan a domain warmup / sending throttle", or "make my outbound CAN-SPAM / opt-in compliant"; produces a multi-step outbound sequence with reply-triage branches (positive / objection / referral / not-now / opt-out), a warmup + send-throttle ramp schedule, jurisdiction opt-in/CAN-SPAM guardrails (guidance, not legal advice), and a SEND S-dimension read. Not for B2C lifecycle flows — use email-sequence-designer; not for the consent record — use consent-registry; not for computing EQS — use email-quality-auditor. B2B冷启动外联序列/回复分流/域名预热

Use when the user asks to "audit an email program" or "is this campaign safe to send"; runs a typed 20-item SEND profile with authentication, consent, opt-out, and claim veto checks on own evidence. Not for building deliverability setup — use deliverability-qa; not for designing lifecycle flows — use email-sequence-designer. 邮件质量审计/EQS评分/发送前放行

Use when the user asks to "track where my emails are actually landing after I send", "read my seed-list inbox vs spam vs promotions results", "trend my Gmail Postmaster / Microsoft SNDS reputation", or "did placement drop after my last send"; produces a per-provider inbox/spam/promotions placement read, a domain/IP reputation trend from Postmaster + SNDS, a send-over-send delta with named regressions, and a reusable SEND-S placement snapshot on your own exported telemetry. Not for the pre-send SPF/DKIM/DMARC auth pre-flight — use deliverability-qa; not for computing the EQS or running the vetoes — use email-quality-auditor. 邮件收件箱落点监测/收件箱vs垃圾邮件/Postmaster声誉趋势

Use when the user asks to "design an email A/B test", "set up a multivariate subject/CTA test", "run a send-time test", "build a hold-out group", or "is this email result statistically and practically material?"; produces a falsifiable hypothesis, one-variable-per-cell matrix, sample-size/MDE/duration/power plan, and an effect/uncertainty read from own ESP data. Applies only a precommitted owner-approved action rule; the helper never chooses a business action. Not for EQS/vetoes or writing the email. 邮件AB测试设计/多变量测试/发送时间测试/留出组/显著性判定

Use when the user asks to "personalize the email", "add merge tags / dynamic content", "set up conditional blocks per segment", or "make first-name and product-recommendation fields fall back safely"; produces a merge-tag map with per-tag fallbacks, conditional-block rules with per-segment variations, a fallback-safety audit, and a PII guard on what may render, informing the SEND E (Engagement/personalization) dimension. Not for building the segments — use list-segment-builder; not for writing the base copy — use email-creative-builder; not for scoring EQS or running vetoes — use email-quality-auditor. 邮件个性化/合并标签/条件内容块/兜底默认值

Use when the user asks to "write the email", "draft subject lines", or "build email creative"; produces the pre-click unit — subject-line variants + preheader, body copy, one clear CTA, and a plain-text alt — message-matched to the destination page and claims-ledger-aware. Not for pre-scoring or ranking subject-line variants (spam/truncation/render pre-score) — use subject-line-lab; not for scoring the email or computing EQS — use email-quality-auditor; not for the multi-step flow — use email-sequence-designer; not for the A/B test plan — use send-experiment-designer. 邮件文案/主题行/邮件创意

Use when the user asks to "build the email HTML", "make this email responsive", "fix dark-mode rendering", or "QA the email across clients"; produces the coded HTML build — a responsive table layout, dark-mode + accessibility pass, a client-render matrix, image-block fallbacks, and a plain-text parity check. Not for writing the copy — use email-creative-builder; not for scoring the email or computing EQS — use email-quality-auditor. 邮件HTML/响应式邮件/暗色模式渲染

Use when the user asks to "generate subject line variants", "pre-score my subject lines", or "will this subject get truncated / trigger spam filters"; produces a labeled subject + preheader variant set and a per-variant heuristic pre-score card — spam-trigger flags, length/truncation across desktop + mobile, emoji-count, and the inbox preview render (from-name + subject + preheader) — before any test is run. Not for the body copy or CTA — use email-creative-builder; not for the A/B test design or significance read — use send-experiment-designer; not for the profile-weighted EQS or the S1/S2/N1/D1 vetoes — use email-quality-auditor. 邮件主题行生成/主题行预打分/截断与垃圾词检查

Use when the user asks to "design a welcome flow", "set up an abandoned-cart sequence", "build a light re-engagement branch inside a lifecycle flow", or "plan a cold-outbound sequence"; produces general lifecycle automation flows (welcome, cart, browse-abandon, post-purchase, in-flow re-engagement, B2B cold outbound) with trigger, step timing, branch/exit conditions, goal, frequency governance (send caps, quiet hours, fatigue guardrail), a sunset path, and a SEND N-dimension score. Not for the closed-loop win-back / re-consent (re-permission) program on a lapsed cohort — use reactivation-specialist; not for writing each email''s copy — use email-creative-builder; not for computing EQS or the N1 unsubscribe veto — use email-quality-auditor. 邮件自动化流程设计/购物车挽回/流失召回序列

Use when the user asks to "monetize my newsletter", "build a sponsorship rate card", or "model paid-subscription revenue"; produces a revenue model (paid tiers, ad/sponsorship inventory + CPM/flat rate card, referral/boost loops), a list-growth ↔ revenue projection, and honest-offer / disclosure checks for the SEND-D lever. Not for scoring the whole program or running D1 — use email-quality-auditor; not for the return math — use roi-calculator; not for the post-click page — use landing-optimizer. 邮件newsletter变现/赞助刊例/付费订阅测算

Use when the user asks to "build a preference center", "set up a frequency opt-down ladder", "give people a step-down instead of unsubscribe", or "design a topic/cadence preference page"; produces a preference-center field spec, a frequency/topic opt-down ladder (down-tier paths that substitute for a hard unsubscribe), a preference-to-suppression mapping, and a SEND N-dimension sub-item note on preference-center / frequency options offered. Not for the lifecycle flow map or cadence governance — use email-sequence-designer; not for the consent/suppression record itself — use consent-registry; not for computing EQS or ruling the N1 unsubscribe veto — use email-quality-auditor. 邮件偏好中心/降频阶梯设计/退订替代降档

Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop reactivation program — a lapsed-cohort definition, a staged offer ladder, a re-consent (re-permission) capture step, and a sunset-confirm / suppression rule. Owns none of the SEND-N sub-item notes: engagement-decay / sunset is email-sequence-designer''s and preference-center / frequency options is preference-frequency-manager''s — this skill references those notes, it does not re-emit them. Not for the general lifecycle flows (welcome/cart/post-purchase) — use email-sequence-designer; not for the preference-center / opt-down ladder — use preference-frequency-manager; not for the consent record itself — use consent-registry; not for computing EQS or the N1 veto — use email-quality-auditor. 流失召回/重新授权/沉默用户清理

Use when the user asks to "run a deliverability pre-flight before I send", "check my SPF/DKIM/DMARC/BIMI", "why am I landing in spam / promotions", or "score my sender reputation and list hygiene"; runs the ONE-TIME pre-send SEND S1 authentication pre-flight and builds the SEND S (Sender-integrity / Deliverability) evidence read — DNS + DMARC-RUA auth, domain/IP reputation, inbox placement, content/link/render, and point-in-time bounce/complaint hygiene — using Pass/Partial/Fail/Unknown/N/A states and scoring only at complete applicable coverage. Not for the recurring hygiene trend — use list-hygiene-monitor; not for final EQS or veto verdicts — use email-quality-auditor; not for segments/suppression lists — use list-segment-builder. 邮件送达率预检/SPF DKIM DMARC认证/发件域声誉

Use when the user asks to "grow my email list", "design a lead magnet / signup incentive", "set up double opt-in", or "plan a referral / recommendation loop"; produces a list-growth plan — acquisition channels, lead-magnet / incentive concepts, a compliant double-opt-in capture-flow spec, referral-loop mechanics, and subscriber-growth / cost-per-opt-in targets (labeled Estimated) — that feeds SEND-S (consent quality captured at acquisition) and SEND-N (lifecycle entry). Not for the signup page/popup UX itself — use landing-optimizer; not for recording the opt-in — use consent-registry; not for the confirmation-email copy — use email-creative-builder. 邮件列表增长/lead magnet/双重确认/推荐环

Use when the user asks to "watch my list health over time", "flag decaying / unengaged subscribers on a schedule", "why is my open rate drifting down / bounces creeping up", or "build me a re-permission and prune worklist"; runs the scheduled SEND list-decay + suppression-drift watch — an engagement-recency cohort read (30/90/180/365-day), hard-bounce and spam-complaint trend vs benchmark, suppression-list growth/leakage check, and a segmented re-permission / sunset / prune worklist tied to SEND S (list hygiene) and E (engagement-decay) sub-items. Not for the one-time pre-send authentication pre-flight — use deliverability-qa; not for the consent/suppression record itself — use consent-registry; not for computing the EQS or enforcing vetoes — use email-quality-auditor. 邮件列表健康度监控/退订漂移/沉睡用户清理

Use when the user asks to "build email segments from my list", "make engaged / lapsed / RFM segments", "set up cart-abandoner or lifecycle-stage audiences", or "build a suppression list of unsubscribes and bounces"; turns the user''s OWN list/CRM/GA4/ecommerce export into behavioral, attribute, and lifecycle-stage segments plus a suppression list, with per-segment sizes labeled Measured/Estimated, informing the SEND E (Engagement/targeting) dimension. Not for scoring EQS or running vetoes — use email-quality-auditor; not for authentication or spam-content checks — use deliverability-qa. 邮件列表分群/生命周期分群/抑制名单/流失召回