campaign-architect

1# Campaign Architect
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3Plans the structure of a paid-ads account — campaign types, ad-group/asset-group layout, targeting, match types, and negative/exclusion hygiene — and scores the ROAS **A (Audience)** dimension plus structure. It designs the paid account skeleton (distinct from organic site architecture) and hands the finished structure to the auditor that scores the full account; it does not compute the final RQS itself.
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5## Quick Start
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7```
8Plan the paid account structure for [goal] on [platforms]. Here is my exported campaign + search-terms report: [paste/path].
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12Should this be Search, PMax, or broad match? Lay out ad groups and the negative-keyword list for [themes].
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16Audit paid↔organic cannibalization: here is my GA4 traffic-acquisition export and my campaign export.
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19## Skill Contract
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21**Expected output**: a paid account structure (campaign-type choice, ad-group/asset-group map, targeting + match-type plan, negative/exclusion lists), a paid↔organic cannibalization read, a ROAS **A** dimension score with structure notes, and the standard handoff summary.
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23- **Reads**: account/campaign goal, exported campaign + search-terms report, audience/placement reports, GA4 traffic-acquisition export (own data); the budget split from [budget-optimizer](../../../influencer/target/budget-optimizer/SKILL.md) when present.
24- **Writes**: a user-facing structure plan and reusable summary to `memory/ad/campaign-architect/`.
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