reactivation-specialist

1# Reactivation Specialist
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3Designs a closed-loop reactivation program for lapsed email cohorts — the win-back offer ladder, the re-consent (re-permission) capture step, and the sunset-confirm / suppression rule. It defines the lapsed cohort by a no-engagement window, stages an offer ladder that escalates then stops, requires re-engaged subjects to re-affirm opt-in, and specifies the terminal rule that either re-permissions a subject or suppresses them. It does **not** author the SEND **N (Nurture / Lifecycle)** sub-item notes: engagement-decay / sunset is owned by [email-sequence-designer](../email-sequence-designer/SKILL.md) and preference-center / frequency options by [preference-frequency-manager](../preference-frequency-manager/SKILL.md) — this program feeds both owners its sunset-confirm and re-consent facts to fold in, and references their notes rather than re-emitting them. It does not design the everyday lifecycle flows, own the consent record, or compute the final EQS.
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5## Quick Start
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7```
8Build a win-back campaign for subscribers who haven't opened in [N] days on [ESP]. Here is my engagement export: [paste/path]. I can offer [incentive].
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12My unengaged tail is [X]% of the list and complaints are creeping up. Design a re-permission sweep with an offer ladder and a sunset-confirm rule.
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16I need to clean the dead weight off my list without a bulk delete. Design a reactivation program that re-consents the recoverable subjects and suppresses the rest.
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