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SKILL.md

search-term-miner

Agent skill fromaaron-he-zhu/aaron-marketing-skills

Use when the user asks to "mine my search terms", "find new keywords from converting queries", "build a negative-keyword list", or "cut wasted paid spend"; harvests converting queries into new keywords/ad-groups, builds a standing negative-keyword list and an n-gram waste report from the search-terms export, and delivers a maintenance diff (add / negate / move). Not for account structure — use campaign-architect; not for budget split — use budget-optimizer; not for computing the final RQS — use ad-account-auditor. 付费广告搜索词挖掘/否定关键词/浪费词清单

How to install search-term-miner

install search-term-miner
# install the aaron-marketing-skills pack with the skills CLI
npx skills add aaron-he-zhu/aaron-marketing-skills

# or add only this skill to Claude Code: copy the folder

ad/research/search-term-miner/

# into

~/.claude/skills/search-term-miner/ (all projects)

.claude/skills/search-term-miner/ (one project)

ad/research/search-term-miner/SKILL.md

Apache-2.0Full file
1# Search Term Miner
2
3Turns a search-terms report into two standing outputs: new keywords/ad-groups harvested from converting queries, and a negative-keyword + n-gram waste list built from queries that spent without converting. It is the recurring mining loop that `campaign-architect` used to carry as a mode — that skill now owns account structure only, and this skill owns the search-term harvest and negative hygiene. It scores the ROAS **S (Spend-efficiency)** lever it works on and hands off; it does not compute the final RQS.
4
5## Quick Start
6
7```
8Mine my search terms. Here is my exported search-terms report: [paste/path]. Goal is [DR/prospecting].
9```
10
11```
12Build a negative-keyword list and an n-gram waste report from this search-terms export: [path].
13```
14
15```
16Which converting queries should become new keywords or ad groups? Here is the search-terms + conversions export.
17```
18
19## Skill Contract
20
21**Expected output**: a maintenance diff (add / negate / move), a set of harvested keywords/ad-groups from converting queries, a standing negative-keyword list, an n-gram waste report ranking the tokens draining spend without converting, a ROAS **S** dimension score with notes, and the standard handoff summary.
22…

Excerpt shown under the repository's Apache-2.0 license.

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