bid-strategy-planner

1# Bid Strategy Planner
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3Chooses the bid strategy for a paid campaign — tCPA, tROAS, max-conversions, or manual CPC — sets the starting target from the account's own conversion history, groups campaigns into a bid portfolio, and lays out a learning-phase entry plan. This is the plan skill that sets the ROAS **S (Spend-efficiency)** bidding lever; it does not allocate the budget (`budget-optimizer`), does not adjust pacing in-flight (`budget-pacing-monitor`), and does not score the account or run the vetoes (`ad-account-auditor`).
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5## Quick Start
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8Pick a bid strategy for [campaign]: DR goal, past 30 days $42 CPA at 90 conversions/mo
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12Set a starting tROAS target for [campaign] — history is 3.8x ROAS, goal is 4.5x
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16Group these 4 search campaigns into a bid portfolio and plan the learning-phase entry
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19Output: a named bid strategy with rationale, the starting target and how it was derived (labeled Measured / User-provided / Estimated), a portfolio grouping map, and a learning-phase entry/exit plan.
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21## Skill Contract
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23- **Reads**: ROAS profile (`direct-response|prospecting|incremental-profit`), conversion history (CPA / ROAS + conversion volume from the user's own GA4/ecommerce export), current bid strategy if restructuring, campaign set + budgets, and any minimum-daily-conversion or account-structure constraints. Connector data via `~~web analytics` / `~~ecommerce` (own-data manual export) when available.
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