dynamic-content-personalizer

1# Dynamic Content Personalizer
2 
3Takes an already-written email creative plus the segment map (or the raw export columns) and specifies the **personalization layer**: a merge-tag map where every tag has a stated fallback, conditional-content blocks with per-segment variations, a fallback-safety audit that no empty field or dead conditional can render, and a PII guard on which fields are even allowed into the body. This is the SEND **E (Engagement/personalization)** lever. It does not build segments, write the base copy, or score the program.
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5**Scope guard**: this skill wires personalization onto existing copy for existing segments only. It does **not** define WHO the segments are ([list-segment-builder](../../setup/list-segment-builder/SKILL.md)), does **not** write the subject/body/CTA ([email-creative-builder](../email-creative-builder/SKILL.md)), and does **not** score, roll up the EQS, or run the S1/S2/N1/D1 vetoes ([email-quality-auditor](../../deliver/email-quality-auditor/SKILL.md) owns those).
6 
7## Quick Start
8 
9```
10Add merge tags with fallbacks to this email [paste creative]; export columns are first_name, city, last_product. Promo mode.
11```
12 
13```
14Set up conditional blocks: champions get the loyalty offer, at-risk get the win-back offer, everyone else the base offer. Segment map attached.
15```
16 
17```
18Audit this template for fallback safety and PII exposure before we send. [paste template with {{merge_tags}}]
19```
20 
21## Skill Contract
22…