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attribution-reconciler

Agent skill fromaaron-he-zhu/aaron-marketing-skills

Use when platform-reported conversions disagree with GA4/ecommerce, when you suspect Meta and Google are double-counting the same sales, or for a standing (monthly) reconciliation workbook that de-dups stacked credit against an order-ID truth set, normalizes attribution windows and currency, compares attribution models, and reads incrementality from a geo/holdout test. Not for the point-in-time R2 veto or RQS gate — use ad-account-auditor; not for the ROI/ROAS ratio math itself — use roi-calculator; not for organic dark-social share attribution or GA4 direct-traffic decomposition — use dark-social-attributor. 付费广告归因对账/去重/增量

How to install attribution-reconciler

install attribution-reconciler
# install the aaron-marketing-skills pack with the skills CLI
npx skills add aaron-he-zhu/aaron-marketing-skills

# or add only this skill to Claude Code: copy the folder

ad/scale/attribution-reconciler/

# into

~/.claude/skills/attribution-reconciler/ (all projects)

.claude/skills/attribution-reconciler/ (one project)

ad/scale/attribution-reconciler/SKILL.md

Apache-2.0Full file
1# Attribution Reconciler
2
3> Based on the ROAS dimension **R** (attribution integrity) in the [ROAS Benchmark](../../../references/roas-benchmark.md). This is the **standing de-dup / incrementality workbook**: it reconciles platform-reported conversions against the GA4/ecommerce order-ID truth set on a recurring cadence. It delegates **all** ratio/ROAS math to [roi-calculator](../../../influencer/report/roi-calculator/SKILL.md) and does **not** re-run the R2 veto — [ad-account-auditor](../../activate/ad-account-auditor/SKILL.md) judges R2 once, point-in-time. This workbook just keeps the truth set clean between audits. Upstream, [conversion-signal-qa](../../activate/conversion-signal-qa/SKILL.md) is the **pre-launch** instrumentation pass that makes the signal trustworthy and only *gates* that a dedup rule exists; this skill is the recurring reconciliation that runs **on** that signal — match, de-dup, quantify, read incrementality.
4
5The single rule: the truth set is the **order IDs** from GA4/ecommerce, **never** any platform's reported-conversion count. This workbook reconciles **paid** channels only — decomposing GA4 direct traffic and estimating organic dark-social share attribution belongs to [dark-social-attributor](../../../social/observe/dark-social-attributor/SKILL.md).
6
7## Quick Start
8
9```
10Reconcile my paid conversions for May. Truth set is this GA4 order-ID export. Here are the Meta and Google conversion exports. Find the double-counting.
11```
12
13```
14…

Excerpt shown under the repository's Apache-2.0 license.

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