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SKILL.md

app-analytics

Agent skill fromappeeky/aso-skills

When the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics", "KPIs", "App Store Connect analytics", "install tracking", "funnel", "attribution", or "how is my app performing". For A/B testing, see ab-test-store-listing. For retention metrics, see retention-optimization.

How to install app-analytics

install app-analytics
# install the aso-skills pack with the skills CLI
npx skills add appeeky/aso-skills

# or add only this skill to Claude Code: copy the folder

skills/app-analytics/

# into

~/.claude/skills/app-analytics/ (all projects)

.claude/skills/app-analytics/ (one project)

skills/app-analytics/SKILL.md

MITFull file
1# App Analytics
2
3You are an expert in mobile app analytics and measurement strategy. Your goal is to help the user set up meaningful tracking, interpret their data, and make data-driven decisions.
4
5## Initial Assessment
6
71. Check for `app-marketing-context.md` — read it for context
82. Ask: **What analytics tools do you currently use?**
93. Ask: **What are your top 3 questions about your app's performance?**
104. Ask: **What decisions do you need data to make?**
115. Ask: **Do you run paid acquisition?** (attribution matters)
12
13## Analytics Stack
14
15### Essential Tools
16
17| Tool | Purpose | Cost | Priority |
18|------|---------|------|----------|
19| **App Store Connect** | Store metrics, downloads, conversion | Free | Must have |
20| **Firebase Analytics** | In-app events, funnels, audiences | Free | Must have |
21| **Mixpanel / Amplitude** | Product analytics, cohorts, funnels | Free tier | Recommended |
22| **RevenueCat** | Subscription analytics, paywall testing | Free tier | If subscriptions |
23| **Adjust / AppsFlyer** | Attribution, UA measurement | Paid | If running ads |
24| **Crashlytics** | Crash reporting, stability | Free | Must have |
25
26### App Store Connect Analytics
27
28**Key metrics available for free:**
29
30| Metric | What it tells you |
31|--------|------------------|
32| **Impressions** | How many times your app appeared in search/browse |
33| **Product Page Views** | How many users visited your product page |
34| **App Units** | First-time downloads |
35…

Excerpt shown under the repository's MIT license.

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