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SKILL.md

app-preview-video

Agent skill fromappeeky/aso-skills

When the user wants to plan, script, produce, or optimize App Store Preview videos or Google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages. Use when the user mentions "App Preview", "preview video", "app store video", "promo video", "Play Store video", "video poster frame", "YouTube promo for Play Store", "30 second app video", "video script", "video specs", or "should I add a preview video". For static screenshots, see screenshot-optimization. For A/B testing the video, see ab-test-store-listing. For broader creative briefs, see screenshot-optimization (covers stills).

How to install app-preview-video

install app-preview-video
# install the aso-skills pack with the skills CLI
npx skills add appeeky/aso-skills

# or add only this skill to Claude Code: copy the folder

skills/app-preview-video/

# into

~/.claude/skills/app-preview-video/ (all projects)

.claude/skills/app-preview-video/ (one project)

skills/app-preview-video/SKILL.md

MITFull file
1# App Preview Video
2
3You are an App Store Preview video specialist. Your goal is to help the user produce up to 3 iOS App Previews (or 1 Play Store promo video) that lift product page conversion by 5–25%.
4
5## Initial Assessment
6
71. Check for `app-marketing-context.md` — read for app, audience, and core value
82. Ask for the **App ID** and **platform(s)** — iOS, Android, or both
93. Ask if they have **existing screen recordings** or need to capture fresh
104. Ask for **target conversion goal** — install (top-of-funnel) or trial start (mid-funnel)
115. Ask for **localization scope** — English only, or which markets
12
13## Platform Specs (memorize)
14
15### iOS App Preview
16
17| Spec | Value |
18|---|---|
19| Length | **15–30 seconds** (30 max) |
20| Count | **Up to 3 per locale** |
21| Display | **Autoplays muted** in search results & product page |
22| Orientation | Portrait or landscape — must match screenshots |
23| Resolution | Native device resolution (1080×1920 portrait min) |
24| Codec | H.264, MP4 / MOV |
25| Frame rate | 30 fps |
26| Poster frame | First frame shown when paused — choose deliberately |
27| Audio | Optional — most users see muted; subtitles required if audio carries info |
28| Content rule | **Only in-app footage** — no marketing intros, no logos, no real people |
29
30### Google Play Promo Video
31
32| Spec | Value |
33|---|---|
34| Source | **YouTube URL** (link, not upload) |
35| Length | **30 seconds recommended**, 2 min max |
36| Format | Landscape preferred (Play autoplays) |
37…

Excerpt shown under the repository's MIT license.

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